Govt of India


Startups coming up with virtual reality solutions as companies embrace new era

25 Jul 2016

India’s biggest business overhead crane manufacturer Electromech makes use of Virtual Reality to take clients on a virtual tour of their factories.

AHI Blogs Virtual Reality StarupsBengaluru: Take into account this: you have just bought a parcel of land to assemble your dream house.

Now, imagine having the ability to stroll into your yet-to-be built house, designing the interiors, putting in place your fixtures, trying out different mild fittings, and customizing the layout of the residence simply the way you want it.

Sounds like science fiction, proper? Japanese-funded actual estate company developer institution lets its prospective buyers do just that for its brand new challenge on the Chennai - Bengaluru highway.

By means of strapping on glasses and a headset, a client checks out the minutest of details, together with how his apartment will be lit at any given time of the day.

Virtual Reality: From realty to heavy industry "While the customer is immersed inside the digital environment, we will communicate to them and recognize their desires and likings much better. This helps us purchase 20-25 minutes more time with the client, that is the biggest benefit," stated Ankur Maheshwari, senior vice-president of developer institution.

Welcome to the sector of Virtual Reality ,a technology that is being adopted by means of a bunch of industries in india from actual property to heavy industry, from indoors design to gaming. And what's extra interesting is the fact that a bunch of startups are arising with solutions in the area.

For example, the visualisation answer for developer institution was done via Noida primarily based Virtual Reality answers startup smartVizX. Some other startups like GreyKernel, Meraki and Gazematic, which specialise in virtual reality solutions, have also come up in the last few years.

Usually, the fee of improvement of Virtual Reality solutions ranges between Rs 10 lakh and Rs 2 crore, relying on the complexity of the applications.

India's biggest industrial overhead crane manufacturer Electromech uses Virtual Reality to take customers on a digital tour in their factories. Before shopping cranes, Electromech's clients typically fly all the way down to check the business enterprise's manufacturing unit in Pune.

"Now with the assist of Virtual Reality, we've got simply taken the factory to their cabin," stated Tushar Mehendale, coping with director of electromech. By means of sporting the Virtual Reality headgear, consumers take a virtual walk thru the store ground, walk around the bay area and examine various machines within the manufacturing facility.

"Virtual Reality has helped customers reduce down on their travel expense and has extended our credibility in the marketplace," Mehendale added. In the past one month by myself, Electro-mech has been able to show off their factory to customers in Germany, Kenya, Uganda and Iran - thanks to the brand new technology.

Electromech's Virtual Reality soultion became designed by using smartVizX, which raised $500,000 in angel investment in March. Further to heavy industries, Virtual Reality is a herbal healthy for organizations which positioned a premium on customer experience like the furniture business.

Take on line furniture store Urban Ladder, for instance. The Bengaluru-primarily based company says using augmented reality, the identical era used in the Pokemon Go game - has helped increase product sales by using 40 per cent.

The use of the organisation's mobile app, clients can visualize how a specific sofa or chair might fit in their drawing room.

"Unlike furnishings, kitchen and wardrobes are typically in a residence that's under production. Right here, the consumer would like to visualize a virtual global of how the kitchen might be and the way they would use it," said city ladder CIO Rajiv Srivatsa, including that the employer has put together an in-house Virtual Reality group which has developed an app for kitchen and cloth wardrobe solutions with a view to be launched next quarter.

Bengaluru - based totally Stumpp, Schuele & Somappa (SSS) has been the usage of Virtual Rreality for almost four years, said Sri Karumbati, CIO at SSS organization.

The organization is growing a product to do complete indoors design the usage of Virtual Reality equipment. "Clients can wear the headgear and attempt out distinct topics before zeroing in on what sort of interior to pick out," stated Karumbati.

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