NEW DELHI: Sunil Mittal-backed Bharti Realty is setting up a 700,000 sq. ft. food & beverage, shopping and leisure destination, Worldmark, at Aerocity, close to Delhi airport.
Worldmark will have more than 16,000 sq. ft. of eating-out space that will house several restaurants including Cafe Delhi Heights, Imperfecto, Social and Asia 7, other than an Epicuria food mall with 13 restaurants.
SK Sayal, CEO of Bharti Realty says Aerocity will turn into the food hub for the NCR because of its central location. "It will beat DLF's CyberHub," he said.
While CyberHub, found 10 km away in Gurgaon, has a much greater F&B zone with around 200,000 sq. ft. of space, retail specialists feel its location would work in Worldmark's advantage being near to both Gurgaon and South Delhi.
"Since there would be F&B, retail, hotels, fashion and also some offices in one area here, there is a distinct advantage of location," said Pankaj Renjhen, managing director for retail services at property consultancy JLL India.
He said there is a market for both CyberHub & Worldmark Aerocity as the demand has been growing over the last few years across cities.
Riyaaz Amlani, chief executive of the Mumbai-headquartered Impresario Foods, said his firm is setting up Social at both Aerocity and CyberHub. "We believe both are prime catchment areas. There could be a slight overlap between the two, but by and large, the captive audiences for both are different, premium and have very significant footfall potential," he said.
According to Sayal of Bharti Realty, on an average 1.3 lakh travellers use the Delhi airport every day and about half of them are business travellers visiting the city for a day or two. "With Aerocity now being fully operational, there is huge change expected on how business travellers work, network without stepping out of the vicinity of the airport," he said.
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