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Anuj Puri launches realty investment, fund platform

07 Jul 2017

Anuj Puri, former chairman & country head of international property consultancy JLL India, through recently acquired residential brokerage business, has launched a real estate investment and fund platform.

ANAROCK Property Consultants, under which the residential brokerage and fund platform is housed, will be targeting total portfolio value of $500 million for its fund business by 2020.

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Puri has rebranded JLL's erstwhile residential brokerage business which he acquired earlier this year as ANAROCK Property Consultants.

To begin with, ANAROCK’s real estate investment and fund platform will invest Rs 300 crore in residential real estate projects across the country.

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Additionally, the firm will operate a business model of bulk-purchasing residential apartment inventory through the proprietary investment fund. ANAROCK will also provide debt, equity and mezzanine funding to residential developers.

Ashwinder Raj Singh, who continues as CEO - ANAROCK Property Consultants is currently working on expanding the firm's team of residential brokers to a pan India headcount of 700 by the end of 2017.

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ANAROCK’s investment and fund platform, which is targeting a capitalization of $500 million by 2020, currently houses two funds. ROF-I, with its recent investments, stands fully deployed at Rs 161 crore and has already achieved exits with good returns. ROF-II, for which Rs 300 crore were raised in 2016, will invest into residential assets from an existing pipeline and its deployment will commence as soon as it completes the last leg of regulatory requirements.

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The fund’s key focus areas will be underwriting and asset management, since in the current market dynamics and with the introduction of RERA and implementation of GST, delta returns and successful exits can only be achieved through constant monitoring and robust in-house asset management.

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